SAA - Next Beginings

ABOUT

The Fort teamed up with CUB3D and South African Airways in 2016 in producing an integrated brand campaign that was both visually and tonally optimistic about SAA, but acknowledged the difficulties of the past few years.  Built around a strong TVC, a young female protagonist was chosen as the main voice of the campaign to represent the SAA’s view to the future, and forward-thinking stance.

CREDITS
Agency
Prodcution
Sound

Agency: Cub3d

Creative Director: Themba Msibi

Agency Producer: Telana Botes

Production: The Fort

Director: Amr Singh

Executive Producer: Shukri Toefy

Producer: Craig February

Director of Photography: Dave Pienaar

Studio: Hey Papa Legend

Designer: Myles McDonald

Colour
Editorial

Colour: Pudding

Colourist: Craig Simonetti

Post-House: The Fort

Editor: Tshepo Dladla